Case Study

Dance Competition

Extreme Dance Challenge (EDC) is an annual dance competition in Alberta. The company wanted to refresh their website and promotional materials, and asked for our help.

EDC had enlisted an event photographer to document the physical feats of their performers. Using shots from an actual competition, we developed an eye-catching new look to appeal to their audience, and people paid attention. Registrations filled to 80 percent capacity in th first month of promotions.

  • Custom design
  • Website design
  • WordPress
  • SEO keywording
  • Social media content design
  • Print promotions
  • Trophy and awards design

Social media promos





Competitor research

We considered the look and presentation of similar competitions as part of ensuring that EDC’s new branding would stand out from the crowd.


Using the event photographer’s stunning images from the actual competition, we incorporated a swirling light effect to add an element of motion to each photo. Complementary designs for stage backdrops, ads, programs, trophies and medals, stage backdrops, programs, ads and other materials were other components of this campaign.

Responsive website development

The updated website included newly branded images, text, Q&As, a contact form and connection to the registration system. Wordpress and the amazing Divi theme allows us to easily customize website page layouts. A training session is included as part of the package, so that clients can make their own edits once the site is handed over.

Interested in working together?


With 20+ years of experience, we’ve created many websites, magazines, posters, logos, and other graphics. In the past few years, we’ve branched out to offer video and photography services, as well as social media planning and content.

Other projects

Check out more case studies.

Case study – NWC

Case study – NWC

New Works Calgary is a concert series focusing on contemporary music, showcasing new music composers and artists. Every year, we get to create a new set of promotional posters and artwork for New Works Calgary, based on a theme for the year.

Case Study – PVA

Case Study – PVA

Website design, photography and promotional materials for the arts program at our Central Memorial High School.