Case Study

Dance Competition

Extreme Dance Challenge is a yearly dance competition that takes place in Alberta. They asked us to recreate their website and develop new promotional materials.

Using their event photographer’s shots of the actual competition, we developed an eye-catching new look that resulted in registrations filling to 80% in the first month of promotion.

  • Custom design
  • website design
  • WordPress
  • SEO keywording
  • social media content design
  • print promotions
  • trophy and awards design

Social media promos




Competitor research

We looked at what other dance competitions were doing with their graphics to see what we could do to stand out.


Using the event photographer’s beautiful photos of actual competition, we created an interesting visual effect that could be added to each photo. We also created trophy and medal designs, stage backdrops, programs, ads and other materials.

Responsive website development

We used WordPress and the amazing Divi theme, which allows for easy modification to the page layout and a visual way for clients to make edits, we recreated the old website; adding images, text, Q&As, a contact form and a connection to their current registration system.

Interested in working together?


With 20+ years of experience, we’ve created many websites, magazines, posters, logos, and other graphics. In the last five years, we’ve branched out to photography and video shooting and editing, and social media content & planning.

Other recent work

Check out some of our other case studies.

Case study – NWC

Case study – NWC

New Works Calgary is a concert series focusing on contemporary music, showcasing new music composers and artists. Every year, we get to create a new set of promotional posters and artwork for New Works Calgary, based on a theme for the year.

Case Study – PVA

Case Study – PVA

Website design, photography and promotional materials for the arts program at our Central Memorial High School.